Benchmarking is a critical issue – not only in our industry. Especially if only limited data is available one is tempted to compare apples with oranges; and this does not produce reliable results. It does not make sense to benchmark intercontinental hubs against regional airports or tourism destination airports against airports that are mostly used by business travellers. Only airports of the same size and with the same data in terms of main business segments can be benchmarked. Equally important are the catchment area, regional habits (e.g. in local transportation, spending rates, etc), and the selection of the appropriate Key Performance Indicators.
We collect data. Every single day. After more than 20 years in the industry our database is huge. Combined with our extensive market knowledge, we provide most effective benchmarking methods and models..