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Clients

Project Title Retail Concept
Airport Cape Town Airport
IATA / ICAO CPT, FACT
Location Cape Town, South Africa
Time-Frame 12/2013 – 03/2014
Client Airports Company of South Africa (ACSA)

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The purpose of the Study was the preparation of the Retail Study for Cape Town Airport in order to identify areas of improvements and its comparison with similar airports.

Services provided:

Review of current environment - analysis

  • Site visit of CTIA and Cape Town malls
  • CTIA analysis of spend in various areas (domestic arrivals/departures; intl. arrivals/departures, central terminal building) and per offer group (Duty Free, Food & Beverage, Other)
  • CTIA performance analysis (per type, per square meter, per passenger, penetration per passenger)

Benchmarking

  • Statistical benchmarking
  • Airport’s survey benchmarking  (comparable airports with a similar scope and nature to CTIA)

Recommendations and next steps

  • Recommendations as pertains to the business model
  • Recommendations on the logistics and serviceability of areas
  • Recommendations on passenger flow (gate usage)
  • Recommendations on marketing activity
  • Short to medium term action plan